ASOS and Her Autumnal Coats

Like many, I love a browsing session of online shops. My regulars are Nastygal, Topshop, Shopbop, Net-a-porter, Outnet, Missguided, Urban Outfitters and ASOS. A large portion of my monthly pay packet gets put aside for a mini shopping spree on one or more of these sites, and nearly always I start with ASOS. I will sit at my laptop for hours, trawling through every section, choosing things to put in my Saved Items (which stays saved for 30 days as opposed to the two hours when put in the Shopping Bag.) often weeks before payday is even in sight. I also subscribe to the monthly magazine and email newsletters so I am kept as up to date as possible. Non-online shoppers may think this a tad obsessive but, let's face it, I'm not alone. Store emails make up 90% of our inbox.

The most recent ASOS magazine for September got me very excited. There it was, lying neatly on the hall floor, eagerly awaiting my arrival home from work, like a loyal pet in need of a good fondle and flick-through. It is the first look at the A/W11 range which has already started to arrive in stock online. So I sat there with my cup o' Earl Grey, black marker in hand, circling all that will inevitably wind up in my Saved Items and then possibly on my bedroom floor.

I am most impressed by the jumpers, jackets and coats that'll start filtering into our wardrobes over the coming months. The androgyny trend continues in the form of chunky knitted sweaters with thick block stripes, men's sized jackets and coats, and autumnal colours of fawn, dark red and mallard green running heavily through. Fur is- of course- back with a vengeance. You can even add a faux collar or cuffs to a jacket or top to complete the look.

This is a selection of the items on asos.com that caught my eye:

American Apparel Fisherman Jumper

 ASOS textured Knit Jumper

 ASOS Rollneck Jumper

 ASOS Jumper with Star Elbow Patches

 ASOS Premium Coat with Double Lapel

 DRESSMONSTER Jersey Boyfriend Jacket

 ASOS Faux Fox Fur Coat

 ASOS Fantasy Fur Short Cuffs


Pair with something gothic: lace, velvet, dark floral patterns and bird prints are trending right now. Add a pair of creepers, dark red lips and statement earrings (the new statement necklace) for your friends to think “God, she’s so bloody cool”.

Peace

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