Oh, Marc!

Dakota Fanning for Marc Jacobs

There has been a bit of an uproar about the most recent Marc Jacobs campaign, featuring child star-turned teenage muse, Dakota Fanning. The 17-year-old is seen posing with an oversize bottle of the scent between her legs. Jacobs has described Oh, Lola! as "sensual", and is "more of a Lolita than a Lola."

Oh, Marc! The Advertising Standards Authority have pulled the advert after receiving several complaints that the campaign portrays a sexualised child, due to Fanning appearing underage and the actress straddling a questionably shaped bottle. Coty, the makers of Oh, Lola! have said that they believe the image is "provoking, but not indecent".

This does sound a bit like a fuss about nothing. The fact of the matter is Dakota Fanning isn't a child anymore. We've watched her grow up since she was in I Am Sam, and it's hard to shake off the memory of an angelic child who was all blue eyes and blonde locks. But angelic child she ain't. Take a look at this promotional picture for her 2010 film, The Runaways:

Cherrybombshell - Dakota Fanning in The Runaways

You can't really blame Marc Jacobs for thinking Fanning was ready to tackle a provocative perfume advert. In this day and age where designers pick girls instead of women to promote their collections, I can't help but think we brought this on ourselves. Models much younger than Dakota have starred in campaigns which have been plastered on billboards around cities without a hitch, so maybe we should calm down a bit and accept a young woman modelling a perfume isn't such a terrible idea after all.