Versace for H&M

Versace is known as a quiet brand, one that has no need for vibrant and lurid colour, or attention of any kind. Dresses are modest to the point of Amish, all represented by a well-rounded and modest-looking designer.

Oh no, wait...

Donatella Versace is the epitome of the brand: ultra-feminine, bold, daring and luxe. H&M, on the other hand, is know for its collections of wearable pieces and wardrobe staples that don't break the bank balance. So when it was announced Vercace was going to design with the high street chain, we all wondered if the Italian fashion house was going to stick to its trademark fitted and luxurious style, or if they would sacrifice it slightly for sake of cheaper prices.

This month Vogue Russia previewed the collection in its pages and let's just say Donatella has stuck to her neon-coloured guns! Quite a contrast from the recent S/S 12 collection which consisted of whites, blacks and pastel colours, Versace for H&M is all about the colour pop. An interview with the Goddess Versace herself talking about the collection has been released, in which she explains she used "iconic Versace pieces for iconic Versace women," infused with the usual drama, prints and studs, all with a bit of a rock 'n' roll edge. The dresses are still fitted and sexy, but there is more choice to suit a wider range of tastes. You still have to have the confidence of an Italian Bella Donna to carry them off, but that probably comes with the dress (and the inevitable price tag).

Versace's bold prints...and garish jewellery

I'm not a huge fan of classic Versace, but even I am drawn to a few key pieces, particularly the edgy leather LBD with swirls of gold studs, and a sleeveless leopard print shift dress (with a pattern which looks so much like Mary Katrantzou it verges on a rip-off). The jewellery, however, can stay safely on the shelves as far as I'm concerned.

Versace or Mary Katrantzou?

The Rocknrolla of the LBD World

So there we go! Versace for H&M will hit stores in November - fashion or TRASHion? What do you think? See the short video of Donatella Versace talking about the collection below:

Peace
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